Areas of Expertise

• Coaching creative teams to deliver best-in-class deliverables

• Developing diverse sales collateral for mobile, print and web

• Art direction for photography and video productions

• Packaging for consumer brands

• Comprehensive strategy and design that enhances the customer experience

Alison joined the WPP network in 2008 as a Senior Art Director responsible for all marketing phases of Dell Technologies including catalog, direct mail, digital, advertising, interactive and high-impact promotions. Based on her performance in driving steady growth for the client, she advanced into a leadership role as Creative Director in charge of the Dell account. In this role, she has overseen the development and execution of all vehicles for Dell’s Consumer, Small Business and Commercial business. Her meticulous attention to detail, deep knowledge of Dell’s brand standards and excellent design aesthetic have cemented the client’s trust in Wunderman Thompson as their agency of record.

An independent thinker and master communicator, Alison excels at managing the entire creative process from concept development to implementation. Under her leadership, Dell catalogs and demand campaigns have repeatedly won national creative and effectiveness awards, and the scope of work for this client has dramatically increased.

Prior to joining the WPP network, Alison spent 16 years at T3, the nation’s largest woman-owned agency. There she helped build the company’s creative reputation based on her work for top-tier B2B and B2C companies including 3M, Dell, Motorola, i3 Research, Renaissance Hotels and Resorts, as well as other smaller companies.  

Alison is a graduate of the University of Southern Mississippi with a degree in fine arts and lives in Austin, Texas.

Email
alisoncannon08@gmail.com

Phone
(512) 694-8025